This site provides supplementary material for Understanding User - Web Interactions Via Web Analytics. Chapters
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1.         UNDERSTANDING WEB ANALYTICS

6.         WEB ANALYTICS STRATEGY

2.         THE FOUNDATIONS OF WEB ANALYTICS: THEORY AND METHODS

6.1.         KPIs

2.1.         INTRODUCTION

6.2.         WEB ANALYTICS PROCESS

2.2.         BEHAVIORISM

6.3.         CHOOSING A WEB ANALYTICS TOOL

2.3.         BEHAVIORS

6.4.         CONCLUSION

2.4.         TRACE DATA

2.5.         UNOBTRUSIVE METHODS

2.6.         WEB ANALYTICS AS UNOBTRUSIVE METHOD

2.7.         CONCLUSION

3.         THE HISTORY OF WEB ANALYTICS

7.         WEB ANALYTICS AS COMPETITIVE INTELLIGENCE        

3.1.         SINGLE WEBSITES

7.1.         DETERMINING APPROPRIATE KPIs

3.2.         LIBRARY SYSTEMS

7.2.         CONCLUSION

3.3.         SEARCH ENGINES

3.4.         CONCLUSION

4.         DATA COLLECTION FOR WEB ANALYTICS

8.         SUPPLEMENTARY METHODS FOR AUGMENTING WEB ANALYTICS

4.1.         WEB SERVER LOG FILES

8.1.         SURVEYS

4.2.         PAGE TAGGING

8.2.         LAB STUDIES

4.3.         CONCLUSION

8.3.         CONCLUSION

5.         WEB ANALYTICS FUNDAMENTALS

9.         SEARCH LOG ANALYTICS

5.1.         VISITOR TYPE

9.1.         INTRODUCTION

5.2.         VISIT LENGTH

9.2.         REVIEW OF SEARCH ANALYTICS

5.3.         DEMOGRAPHIC AND SYSTEM STATISTICS

9.3.         SLA PROCESS

5.4.         INTERNAL SEARCH

9.4.         DATA ANALYSIS

5.5.         VISITOR PATH

9.6.         DISCUSSION

5.6.         TOP PAGES

9.7.         CONCLUSION

5.7.         REFERRERS AND KEYWORD ANALYSIS

10.       CONCLUSION

KEY TERMS

BLOGS FOR FURTHER READING

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ACKNOWLEDGEMENT

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