The book, Understanding User - Web Interactions Via Web Analytics, provides a review of several basic Web Analytic metrics and measure. However, there are several more that, perhaps, should be addressed. So, I am adding this here. Note: The entries here are new to the chapter; for other changes, be sure and see the Web Analytics Fundamentals chapter sub-sections.
Bounce Rate - this metric measures the percentage of visitors to your site/page that immediately leave. Here is a good article from WordStream that looks at bounce rates, Analyzing Bounce Rate Using Compete Destination Analytics.
30 SEO Problems & the Tools to Solve Them (Part 1 of 2) – Here a 15 (more coming) challenges of search engine optimization (SEO) and solutions, including tools and automation for effectiveness and efficiency, 30 SEO Problems & the Tools to Solve Them (Part 1 of 2).
10 Simple (but Important) Things to Check Before Optimizing an Existing Site – Getting a good search engine ranking is critical for any Webpage. Here is a good article that discusses how to get started on SEO for a Webpage. It provides a basic assessment checklist of what you should investigate about the site before diving in and doing any of the actual work, 10 Simple (but Important) Things to Check Before Optimizing an Existing Site.