Commentary
The book, Understanding User - Web Interactions Via Web Analytics, addresses the different aspects of Web Analytics. However, it is alwasys good to get insights from those pushing the field.
Here is a article from one of the experts in the SEO area, Cracking the Google Algorithm, and Understanding Search Patents with Ted “tedster” Ulle.
When it comes to thought leaders in the area of Web Analytics, there is no better than Avinash Kaushik. Here is a nice post of his, 10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big
There are more mistruths and F U D about Web