SEM Model

The book, Understanding User - Web Interactions Via Web Analytics, give a Web Analytics Strategy. Naturally, this is really important for an organization, and there are many different takes on this. The key for your organization is to use a strategy that fits with your organizational goals, culture, and resources.

Search Marketing (SEM) Maturity Model - Search Engine Marketing is complex, so models are good ways of reducing the complexity so that we human folk can get our heads around some of these domains. Here are two good articles that address the Search Marketing Maturity Model (SMMM) and SIMM (draft).

Articulating Search Engine Marketing: Explaining SEM to the C-Level: Relating search engine marketing to other decision makings is, well, an art. Here is a nice article that provides some advice for doing so, What the CEO needs to know about search marketing.