Web Analytics Process
The book, Understanding User - Web Interactions Via Web Analytics, give a Web Analytics Process. Naturally, this is really important for an organization, and there are many different takes on this. The key for your organization is to use a process that fits with your organizational goals, culture, and resources.
This is an overview of the Web Analytics Business Process that outlines ten critical management and operational processes required of any company that is trying to be more successful leveraging web analytics and technology, The Web Analytics Business Process: Making the Case for a Process-Driven Approach to Web Site Measurement. This is from Web Analytics Demystified, one of the popular Web Analytics sites. Eric Peterson is one of the widely published authors and presenters in the Web Analytics area.
Web Analytics Maturity Model (WAMM) – Okay, this is presented in a way that is a little corny to an academic, but the idea behind the WAMM is a good one for a process or framework for using Web Analytics.
SEO Insights - Cracking the Google Algorithm, and Understanding Search Patents with Ted “tedster” Ulle is an article on insights and advice from one who is deeply involved with SEO and Web analytics.
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets: Here is a good articel on the definitions of key terms in Web Analytics within an overall framework of a Web Analytics Process, Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets