Privacy

The book, Understanding User - Web Interactions Via Web Analytics, give an overview of Web Analytics. However, there are some broad topics not covered. One of these is privacy.

Online Privacy: Online privacy is a concern (to some) with the amount of online data available today on individuals. Here is an article concerning the Google Dashboard, which provides an overview of the information that Google tracks on you from their main applications. The dashboard doesn’t include information from their affiliate applications, such as DoubleClick.