Google Analytics
The book, Understanding User - Web Interactions Via Web Analytics, gives a Web Analytics Strategy. Naturally, this is really important for an organization, and there are many different takes on this. The key for your organization is to use a strategy that fits with your organizational goals, culture, and resources.
Google Analytics Strategy - Customising Google Analytics for your business - 6 key types of customisation is a really good, detailed article on customize Google Analytics (the quickly emerging defacto analytics software) to achieve business goals and KPIs..