Blogs
The book, Understanding User - Web Interactions Via Web Analytics, provides a list of blogs from leading experts in the fields for further reading. However, there are plenty of others, some of which I provide below.
Trending Upward: Sometimes, we ignore the prophets in our own hometown. But, this is one person from my university that is just top notch, Shelby Thayer. Her blog, Trending Upward, provides some great insights and information concerning Web Analytics, specifically in the domain of higher education. This is one posting from her blog that has some great Web analytics information that is tied to marketing, Frustrating Conversations – We Don’t Need Web Analytics.