Special Section on Paid Search, Bulletin of the American Society for Information Science and Technology, 32(2)

Jansen, B. J. 2006. Paid Search as an Information Seeking Paradigm. Bulletin of the American Society for Information Science and Technology. 32(2), 7-8.

Chiang, K. P. 2006. Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace. Bulletin of the American Society for Information Science and Technology. 32(2), 9-11.

Fain, D. C. and Pedersen, J. O. 2006. Sponsored Search: A Brief History. Bulletin of the American Society for Information Science and Technology. 32(2), 12-13.

Hotchkiss, G. 2006. The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing. Bulletin of the American Society for Information Science and Technology. 32(2), 14-15.

Brooks, N. 2006. Repeat Search Behavior: Implications for Advertisers. Bulletin of the American Society for Information Science and Technology. 32(2), 16-18.

Armstrong, T. 2006. The Flip Side of Fear: Marketing to the Empowered Consumer. Bulletin of the American Society for Information Science and Technology. 32(2), 19.

Kitts, B., LeBlanc, B., Meech, R., Laxminarayan, P. 2006. Click Fraud. Bulletin of the American Society for Information Science and Technology. 32(2), 20-22.

Zimmer, T. 2006. The Value Implications of the Practice of Paid Search. Bulletin of the American Society for Information Science and Technology. 32(2), 23-25.